Wednesday, May 27, 2009

WSJ: Nintendo Looks Outside the Box

This Wall Street Journal Article touches on some of the themes that we spoke about in class:

Nintendo looks Outside the Box

Nintendo has additional hurdles to overcome with third party developers because the developers aren't used to working with the Nintendo input devices and the market for Wii owners is different then the traditional gaming community. Plus it appears that third party developers feel that Nintendo isn't providing enough support and information, particularly on new accessory devices.

Luckily for Nintendo, they own more blockbuster series (Mario, Zelda, Metroid, etc) than competitors Sony and Microsoft, who rely more on third party developers. From the article, it looks like Nintendo is trying to reverse this trend by reaching out to these third party developers.

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